Trader Joe’s claimed the crypto platform benefits commercially from the well-known supermarket brand and reputation due to similar branding.
Highlights
- Trader Joe’s filed a lawsuit against a crypto platform called “Trader Joe’s” and its co-founder Cheng Chieh Liu.
- The supermarket chain claimed the crypto platform benefits commercially from the well-known supermarket brand and reputation due to similar branding.
- The lawsuit claims the company created a narrative around a fictional “trader Joe,” closely associating with the supermarket’s brand.
- The company also contested the crypto firm’s logo, which features a red cap, the primary color of the grocery chain brand.
- The lawsuit seeks ownership of the pertinent domain names and any additional damages to be determined through legal proceedings.
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